The eleventh and the twelfth class of my UX/UI classes

Week11 In this week, we learned that organizations generate content to facilitate the interaction between people (whether current or prospective customers, employees, or clients) and their products or services. Content plays a crucial role in ensuring that the experience of interacting with an organization is smooth and pleasant. Yet very often, companies waste money and resources creating and maintaining content that’s pointless for users and profitless for organizations. And that is because they lack a content strategy. A content strategy is a high-level plan that guides the intentional creation and maintenance of information in a digital product. It ensures that every piece of content in the experience serves and sustains a legitimate purpose. A content strategy will usually specify: -The point of the content (business objective or user need) -Who will own, create...