The seventh and the eighth class of my UX/UI classes

Week7

      In this week, we learned that there are 7 factors that describe user experience, according to Peter Morville a pioneer in the UX field who was written several best-selling books and advises many Fortune 500 companies on UX : 

-Useful 

If it has no purpose, it is unlikely to be able to compete for attention alongside a market full of purposeful and useful products. It’s worth noting that “useful” is in the eye of the beholder and things can be deemed “useful” if they deliver non-practical benefits such as fun or aesthetic appeal.

-Usable

Usability is concerned with enabling users to effectively and efficiently achieve their end objective with a product. A computer game which requires 3 sets of control pads is unlikely to be usable as people, for the time being at least, only tend to have 2 hands.

-Findable

Findable refers to the idea that the product must be easy to find and in the instance of digital and information products; the content within them must be easy to find too. If you cannot find a product, you’re not going to buy it and that is true for all potential users of that product.

-Credible

Today’s users aren’t going to give you a second chance to fool them – there are plenty of options in nearly every field for them to choose a credible product provider.

-Desirable

Desirability is conveyed in design through branding, image, identity, aesthetics and emotional design. The more desirable a product is – the more likely it is that the user who has it will brag about it and create desire in other users.

-Accessible

Accessibility is about providing an experience which can be accessed by users of a full range of abilities, this includes those who are disabled in some respect such as hearing loss, impaired vision, motion impaired or learning impaired.

-Valuable

The product must deliver value. It must deliver value to the business which creates it and to the user who buys or uses it. Without value it is likely that any initial success of a product will eventually be undermined.

Designers should bear in mind that value is one of the key influences on purchasing decisions. A $100 product that solves a $10,000 problem is one that is likely to succeed; a $10,000 product that solves a $100 problem is much less likely to do so.

And we also learn that interaction design can be understood in simple (but not simplified) terms: it is the design of the interaction between users and products. Most often when people talk about interaction design, the products tend to be software products like apps or websites. The goal of interaction design is to create products that enable the user to achieve their objective(s) in the best way possible.

Week8

      In this week, we learned that envision is concerned about making idea visible, real with externalization thought such as stories, scenarios, presentations, sketches, formal models, software prototypes, cardboard model and etc.

      A formal presentation of design concept for a potential client might not same as the sketch or prototype.
     And we also learned that engagement is about ensuring that interaction flows. If usability is concerned optimizing or balancing the PACT elements in some domain, engagement is when that PACT elements are truly harmonized.
   And in this class, we also learn about how to conduct a user interview. (which is basically how-to __)

Make your interviewees comfortable: Dress in a manner similar to them, if you wearing suit it’s make you doing interview jobs , make sure they understand you are testing a product or an idea and not them as users, offer them some non-alcoholic drink, conduct a small talk before you start.

Try to keep the interview on time and heading in the right direction: The reason script are useful is because you can reference them for this. Remember that while they provide a good framework, many key points can still come up naturally; so keep an eye on how you ration your time, especially because users tend to get annoyed if they’re kept longer than you had agreed

Thank the interviewees at the end of the process: Not only it’s polite but you can offer a chance for the interviewees to ask any questions of their own at this point too.